Our Grocery list app is frequently used and we still have many new downloads every day. The feedback is consistently positive, both regarding usability and especially design. So we are deeply contented how users react to our first app, which is in the App Store for 1,5 years now. But there‘s an issue: Grocery list is complete skeuomorphic. There‘s wood, there‘s a chalkboard, there‘s chalk, and of course, there are paper elements. Still, we think the app is well-designed and all this elements fit perfectly in the pre iOS7 eco system. But with the presentation of the redesigned Apple operating system it was clear that the current Grocery list design won‘t suit in the new flat habitat.